Dars Consulting developed SUNRISE PROJECT for national and regional branding campaigns on the BBC World News TV channel in 2018. There were over 15 SUNRISE advertising campaigns aired since BBC World News broadcasted the first SUNRISE video in November 2018. We invite you to watch SUNRISE videos, to explore exciting opportunities, to witness SUNRISE in different cities of the world and to plan your SUNRISE project on the global TV channel BBC World News.
OBJECTIVES
To create a positive and attractive image of country, region or city through emotional and visual images presented in a video format on the most trusted international media platform.
To present the country’s cultural, historical and architectural diversity.
To promote country, region or city as an attractive investment and tourism destination.
To position the country as a region with a rich history, full of life and bursting with opportunities.
ADVANTAGES
Sunrise concept allows us to show the destination in the most attractive form, immersing the viewer in a magical atmosphere of expectation of a miracle. The early morning hours in the film industry are commonly referred to as “MAGIC HOUR”.
As part of the project, BBC World News will feature SUNRISE TV commercials during the morning part of its broadcast. This way, an advertising message will be remembered and talked about by the millions of TV audience throughout the day.
SUNRISE PROJECT will create an attractive and memorable image of the destination in the eyes of the most authoritative and influential international television audience. The project will provide not only knowledge about the destination, but will help potential partners, investors and tourists choose it for their investment projects or next holiday visit.
CASE STUDIES
All featured TV commercials were filmed and produced by DARS FILMS: www.darsfilms.com
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