? – Why are accounting firms keen to look after the external communications of their clients? Accounting for the Big Four firms left in the past, business consulting is the current agenda, while technology, creative industries, and communications shape their plans for the future.
? – When should the message “we need reform” be replaced with the action plan? For many years international consultants and advisors in Kazakhstan have talked about reforms. Such reforms should finally be formulated and presented to the country and the world. The first step of such reform should be to veto messages like “we need reforms”. Otherwise, the country’s image will not be improved.
? – Is the client’s website a good place for promoting a PR agency? Is it good for the client’s reputation when the account manager’s contact details and the agency’s logo are in the contact details of the client’s website?