The Power of a Brand Audit: Winston Churchill’s Strategic Insight During World War II In the intricate business world, brand audits act as a compass, directing companies towards a clearer understanding of their positioning, performance, […]
Dars Consulting, London-based marketing consultants, embarked on a new and ambitious international communication campaign to position Uzbekistan as an exciting and trusted trading partner for global investors and business decision-makers. While the goal was commendable, […]
We believe that ecological branding is a key tool in preserving our planet for future generations.
Happy New Year, dear friends and partners! Wherever you are, we hope you have a joyful festive season, and we look forward to hearing from you in the new year! Our offices will be closed […]
? – Why are accounting firms keen to look after the external communications of their clients? Accounting for the Big Four firms left in the past, business consulting is the current agenda, while technology, creative […]
A brand audit is a comprehensive analysis of a company’s brand, including its strengths, weaknesses, opportunities, and threats. It typically includes an examination of the brand’s positioning, messaging, and visual identity, as well as its […]
Dars Consulting developed SUNRISE PROJECT for national and regional branding campaigns on the BBC World News TV channel in 2018. There were over ten SUNRISE advertising campaigns aired since BBC World News broadcasted the first SUNRISE video in November 2018. We invite you to watch SUNRISE videos, to explore exciting opportunities, to learn more about SUNRISE PROJECT and to plan the SUNRISE of your destination on the global TV channel BBC World News.
More and more engineering companies are looking for a branded content format to accurately promote their values and position their brand precisely in the right marketing niche. One of our favourites is Walpole’s campaign produced […]
Quality information support of the brand is a tremendous intellectual work. It includes preparation of the concept of the brand’s positioning and its promotion in the country and the world, formulation of unique competitive advantages […]
Dars Consulting works with Taboola since 2021. We introduce Taboola technology to Dars Consulting clients and help them implement solutions developed by Taboola to grow revenue, engagement, & audience. Taboola acts as a search engine […]
Case study on the communication project “Energy and More” developed and implemented by Dars Consulting for ROSATOM in 2012 – 2015.
The Brief: To present to the world a modern and dynamic Azerbaijan with growing influence on political, economic and humanitarian processes in Europe in the context of the First Summer European Olympic Games in Baku in the summer of 2015.