From January 2026, an international advertising campaign for Eco Expo Central Asia has been airing on the global TV channel BBC News — a campaign strategically organised and arranged by DARS Consulting as part of […]
Category: Success Stories
Moldova – Stories of Success
The beginning of 2026 marked the launch of an advertising campaign for Moldova, developed across the media platforms of the BBC. The first phase of the campaign was the launch of a dedicated online section […]
Uzbekistan – PEARL OF THE SILK ROAD
Business FORUM OF UZBEKISTAN in London Central Asia, and Uzbekistan in particular, is rapidly emerging as a region of strategic interest for international business, investors, and the media. In recent years, Uzbekistan has made confident […]
Lithuania’s Gira @ BBC
BBC Always Has Something Tasty to Share – This Time, It’s Lithuania’s Gira! 🍞🥂 When it comes to media, just like with food, the right ingredients matter. BBC has mastered the recipe for segmenting and […]
The University of Granada @ BBC
The University of Granada and BBC StoryWorks – Elevating Education Through Global Storytelling A few years ago, the University of Granada, together with Cisco and BBC StoryWorks, produced this visionary project, which today stands as […]
Tourism of Mongolia
The Mongolia Tourism Organization, in collaboration with DARS Consulting, is launching an ambitious initiative to transform Mongolia’s international image and economic landscape through strategic communication and regional and country branding. This partnership aims to elevate […]
Legends of Kazakhstan
We are thrilled to present our project on the first day of the Global Soft Power Summit in London, showcasing Kazakhstan’s rich cultural heritage and historical depth to an international audience. This initiative, spearheaded by […]
EXPORT OF UZBEKISTAN
Dars Consulting, London-based marketing consultants, embarked on a new and ambitious international communication campaign to position Uzbekistan as an exciting and trusted trading partner for global investors and business decision-makers. While the goal was commendable, […]
SUNRISE
Dars Consulting developed SUNRISE PROJECT for national and regional branding campaigns on the BBC World News TV channel in 2018. There were over ten SUNRISE advertising campaigns aired since BBC World News broadcasted the first SUNRISE video in November 2018. We invite you to watch SUNRISE videos, to explore exciting opportunities, to learn more about SUNRISE PROJECT and to plan the SUNRISE of your destination on the global TV channel BBC World News.
rosatom
Case study on the communication project “Energy and More” developed and implemented by Dars Consulting for ROSATOM in 2012 – 2015.
baku-2015
The Brief: To present to the world a modern and dynamic Azerbaijan with growing influence on political, economic and humanitarian processes in Europe in the context of the First Summer European Olympic Games in Baku in the summer of 2015.
russia business report
Case study on VTB Capital sponsorship of Russia Business Report programme on BBC World News in 2010-2011, Russian business TV coverage on BBC World News complemented by online content on bbc.com.