Tourism Beyond the Middle East: The Redistribution of Global Tourist Flows. In recent weeks, experts across the global tourism industry have been closely analysing the consequences of the military conflict around Iran for international tourism. […]
Tag: Nation branding
Moldova – Stories of Success
The beginning of 2026 marked the launch of an advertising campaign for Moldova, developed across the media platforms of the BBC. The first phase of the campaign was the launch of a dedicated online section […]
Lithuania’s Gira @ BBC
BBC Always Has Something Tasty to Share – This Time, It’s Lithuania’s Gira! 🍞🥂 When it comes to media, just like with food, the right ingredients matter. BBC has mastered the recipe for segmenting and […]
NATIONAL CULTURAL BRAND
Since 2009, Dars Consulting has been organizing high-level seminars and training courses at the BBC Academy in London, bringing together experts in media, communications, and branding. Over the years, our programs have expanded beyond London, […]
Mining in Kyrgyzstan
Securing investments in the mining industry involves much more than simply attending regional events—it requires a well-crafted international communication strategy that showcases a country in the best possible light. At Dars Consulting, we leverage our […]
City’s Investment Brand
At Dars Consulting, we believe branding a city goes beyond infrastructure and legislative frameworks. It’s about crafting a robust and attractive identity with which international investors can resonate. Our “City’s Investment Brand” course is designed […]
Elections in Mongolia
The Role of Communication in Mongolia’s Political Landscape As Mongolia’s political landscape evolves, the recent parliamentary elections have highlighted the intensifying competition between the governing party and the opposition and underscored the shifting dynamics of […]
Legends of Kazakhstan
We are thrilled to present our project on the first day of the Global Soft Power Summit in London, showcasing Kazakhstan’s rich cultural heritage and historical depth to an international audience. This initiative, spearheaded by […]
EXPORT OF UZBEKISTAN
Dars Consulting, London-based marketing consultants, embarked on a new and ambitious international communication campaign to position Uzbekistan as an exciting and trusted trading partner for global investors and business decision-makers. While the goal was commendable, […]
Eco-Branding
We believe that ecological branding is a key tool in preserving our planet for future generations.
Question of the day
? – Why are accounting firms keen to look after the external communications of their clients? Accounting for the Big Four firms left in the past, business consulting is the current agenda, while technology, creative […]
Brand Audit
A brand audit is a comprehensive analysis of a company’s brand, including its strengths, weaknesses, opportunities, and threats. It typically includes an examination of the brand’s positioning, messaging, and visual identity, as well as its […]