? – Why are accounting firms keen to look after the external communications of their clients? Accounting for the Big Four firms left in the past, business consulting is the current agenda, while technology, creative […]
Tag: Nation branding
Brand Audit
A brand audit is a comprehensive analysis of a company’s brand, including its strengths, weaknesses, opportunities, and threats. It typically includes an examination of the brand’s positioning, messaging, and visual identity, as well as its […]
SUNRISE
Dars Consulting developed SUNRISE PROJECT for national and regional branding campaigns on the BBC World News TV channel in 2018. There were over ten SUNRISE advertising campaigns aired since BBC World News broadcasted the first SUNRISE video in November 2018. We invite you to watch SUNRISE videos, to explore exciting opportunities, to learn more about SUNRISE PROJECT and to plan the SUNRISE of your destination on the global TV channel BBC World News.
Information support of the brand
Quality information support of the brand is a tremendous intellectual work. It includes preparation of the concept of the brand’s positioning and its promotion in the country and the world, formulation of unique competitive advantages […]
baku-2015
The Brief: To present to the world a modern and dynamic Azerbaijan with growing influence on political, economic and humanitarian processes in Europe in the context of the First Summer European Olympic Games in Baku in the summer of 2015.
russia business report
Case study on VTB Capital sponsorship of Russia Business Report programme on BBC World News in 2010-2011, Russian business TV coverage on BBC World News complemented by online content on bbc.com.
Bringing Azerbaijan to the world
Dars Consulting launched its “Bringing Country to the World” event series in 2014. The first event, “Bringing Azerbaijan to the World,” was held in Baku in partnership with the BBC World News team. The success of the event has led to further events in the series, promoting cultural exchange and international cooperation.