We are thrilled to present our project on the first day of the Global Soft Power Summit in London, showcasing Kazakhstan’s rich cultural heritage and historical depth to an international audience. This initiative, spearheaded by […]
Tag: BBC World News
EXPORT OF UZBEKISTAN
Dars Consulting, London-based marketing consultants, embarked on a new and ambitious international communication campaign to position Uzbekistan as an exciting and trusted trading partner for global investors and business decision-makers. While the goal was commendable, […]
Branded content
More and more engineering companies are looking for a branded content format to accurately promote their values and position their brand precisely in the right marketing niche. One of our favourites is Walpole’s campaign produced […]
russia business report
Case study on VTB Capital sponsorship of Russia Business Report programme on BBC World News in 2010-2011, Russian business TV coverage on BBC World News complemented by online content on bbc.com.
NEW taste
NEW TASTE is an exciting new opportunity for the international food industry. A unique multimedia project came to life on the best media resources of the global broadcasting corporation BBC. NEW TASTE will introduce the best national […]
Bringing Azerbaijan to the world
Dars Consulting launched its “Bringing Country to the World” event series in 2014. The first event, “Bringing Azerbaijan to the World,” was held in Baku in partnership with the BBC World News team. The success of the event has led to further events in the series, promoting cultural exchange and international cooperation.