The Power of a Brand Audit: Winston Churchill’s Strategic Insight During World War II In the intricate business world, brand audits act as a compass, directing companies towards a clearer understanding of their positioning, performance, […]
Tag: Corporate Branding
Brand Audit
A brand audit is a comprehensive analysis of a company’s brand, including its strengths, weaknesses, opportunities, and threats. It typically includes an examination of the brand’s positioning, messaging, and visual identity, as well as its […]
Branded content
More and more engineering companies are looking for a branded content format to accurately promote their values and position their brand precisely in the right marketing niche. One of our favourites is Walpole’s campaign produced […]
Information support of the brand
Quality information support of the brand is a tremendous intellectual work. It includes preparation of the concept of the brand’s positioning and its promotion in the country and the world, formulation of unique competitive advantages […]
