SHEIN After Its IPO: Why a Strong Consumer Brand Does Not Necessarily Mean a Strong Corporate Brand On 1 September 2026, SHEIN shares began trading on the Hong Kong Stock Exchange. This followed several years […]
Tag: Investment Promotion
Moldova – Stories of Success
The beginning of 2026 marked the launch of an advertising campaign for Moldova, developed across the media platforms of the BBC. The first phase of the campaign was the launch of a dedicated online section […]
City’s Investment Brand
At Dars Consulting, we believe branding a city goes beyond infrastructure and legislative frameworks. It’s about crafting a robust and attractive identity with which international investors can resonate. Our “City’s Investment Brand” course is designed […]
EXPORT OF UZBEKISTAN
Dars Consulting, London-based marketing consultants, embarked on a new and ambitious international communication campaign to position Uzbekistan as an exciting and trusted trading partner for global investors and business decision-makers. While the goal was commendable, […]
SUNRISE
Dars Consulting developed SUNRISE PROJECT for national and regional branding campaigns on the BBC World News TV channel in 2018. There were over ten SUNRISE advertising campaigns aired since BBC World News broadcasted the first SUNRISE video in November 2018. We invite you to watch SUNRISE videos, to explore exciting opportunities, to learn more about SUNRISE PROJECT and to plan the SUNRISE of your destination on the global TV channel BBC World News.
baku-2015
The Brief: To present to the world a modern and dynamic Azerbaijan with growing influence on political, economic and humanitarian processes in Europe in the context of the First Summer European Olympic Games in Baku in the summer of 2015.
russia business report
Case study on VTB Capital sponsorship of Russia Business Report programme on BBC World News in 2010-2011, Russian business TV coverage on BBC World News complemented by online content on bbc.com.
25 years of kazakhstan independence
To make 25th anniversary of Kazakhstan Independence interesting for the entire world Drs Consulting developed a creative idea and implemented it. As part of the project Dars Films produced 2 min mini-film and 25 min […]